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NetJets Lifestyle Portfolio

Problem

Need to Serve High Net Worth Clients in A Special and Different Way

Solution

NetJets Lifestyle Portfolio

Case Study

NetJets, the world's largest private aviation company owned by Warren Buffet's Berkshire Hathaway, serves many of the world's wealthiest and most sophisticated customers. The company focuses on providing the highest quality aircraft, pilots and safety to its customers and not on marketing hype. The company pays attention to the smallest details to make its customers feel special. The emphasis is on service and subtle details. Luxury Solutions suggested the creation of a portfolio of unique, one of a kind luxury items to be offered exclusively to NetJets owners during the holiday season.

Luxury Solutions conceived, designed and published a portfolio of extraordinary luxury goods and services. Items included custom made sweaters from Loro Piana, charters on Mirabella -the world's largest sailing yacht, Babe Ruth's original uniform, a custom Steinway Piano with Steuben Glass, Chopard's limited edition "Ice Cube" diamond watch, Cartier's Mystery Clock, and Baccarat's Black Crystal Chandelier by Philippe Starck.

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